New “AgJunction” Brand Identity Reflects Singular Focus on Precision AgricultureHIAWATHA, KS, May 24, 2013 - (TSX: HEM) — AgJunction Inc. (formerly Hemisphere GPS Inc.), a leading provider of innovative hardware and software solutions for precision agriculture, today announced the change of its corporate name and associated Toronto Stock Exchange trading symbol, new brand identity, and a re-designed family of company and product web sites.At the Hemisphere GPS Inc. Annual General and Special Meeting on May 15, 2013, shareholders approved a name change for the Company from Hemisphere GPS Inc. to AgJunction Inc. Consistent with the official name change, the Company is also announcing a new stock trading symbol (TSX:AJX), under which its common shares will begin trading on or about May 29, 2013.The evolution of the AgJunction corporate brand began with the announcement of a new, precision agriculture-focused growth strategy under the leadership of Rick Heiniger, who was appointed president and CEO in September, 2012.“Our new brand represents a strategic shift in vision and message while at the same time supporting AgJunction’s industry-leading hardware technology brands” says Heiniger. “The new identity supports a singular vision of integrating core technologies in a world of convergence and connectivity in precision agriculture.”AgJunction deployed an integrated family of websites reflective of the new identity, including a corporate site (www.agjunction.com), and divisional sites for Outback Guidance® (www.outbackguidance.com), Satloc® (www.satloc.com), and AgJunction Cloud Services (www.cloudservices.agjunction.com).The new websites integrate the Company’s mission critical hardware, software and enterprise-level cloud services with an updated, modern design while also highlighting its industry-leading brands for both air and ground applications. The integrated web framework allows users to access all sites seamlessly, and provides secure access for AgJunction Cloud Services clients directly from the corporate homepage."We believe the new brand identity strengthens the Company on its mission to advance our cloud-hosted technologies and simplify field applications for both growers and their agricultural service providers”, adds Heiniger.About AgJunctionAgJunction provides innovative hardware and software applications for precision agriculture worldwide. The Company holds numerous patents and markets its products and services under leading brand names including Outback Guidance®, Satloc®, and AgJunction® Cloud Services. AgJunction supports advanced farming practices and enables seamless data connectivity among growers and their agricultural service providers. The Company is headquartered in Hiawatha, Kansas, with facilities in Arizona, Pennsylvania, Manitoba and Queensland, Australia. AgJunction is listed on the Toronto Stock Exchange (TSX) under the symbol “AJX” and is one of the TSX Cleantech designated companies. For more information, please go to www.agjunction.com.For further information:Jeff Morris, Corporate Communications, AgJunctionfirstname.lastname@example.orgCory PalaInvestor RelationsPhone: 1-877-657-5276Cory.Pala@evestor.comCertain statements contained in this press release constitute forward-looking statements. These statements relate to future events or future performance. All statements other than statements of historical fact may be forward-looking statements. These statements involve known and unknown risks, uncertainties and other factors that may cause actual results or events to differ materially from those anticipated in such forward-looking statements. In particular, this press release contains forward-looking statements pertaining to, but not limited to, anticipated timing of trading under the Company's new trading symbol and the Company's beliefs regarding the benefits of the brand identity on its mission to advance its cloud-hosted technologies and simplify field applications. These forward-looking statements are subject to numerous risks and uncertainties, certain of which are beyond Hemisphere GPS' control, including, but not limited to: the impact of general economic conditions, industry conditions, increased competition, the lack of availability of qualified personnel or management, fluctuations in foreign exchange or interest rates, stock market volatility, and obtaining required approvals of regulatory authorities. With respect to forward-looking statements contained in this press release assumptions have been made regarding, among other things: future technological developments, availability of key supplies, components, services, networks and developments, future exchange rates, the impact of increasing competition, the continuity of existing business relationships, conditions in general economic and financial markets, availability of skilled labour, and ability to obtain required regulatory approvals. Hemisphere GPS' actual results, performance or achievement could differ materially from those expressed in, or implied by these forward-looking statements and, accordingly, no assurances can be given that any of the events anticipated by the forward-looking statements will transpire or occur, or if any of them do so, what benefits, including the amount of proceed, that Hemisphere GPS will derive therefrom. The forward-looking statements contained in this press release are made as of the date of this press release. Except as required by law, the Company disclaims any intention and assumes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.